the Challenge
‍Artefacto, a popular ceramics studio with over 300 monthly orders, was managing all customer orders manually—using Excel sheets and in-person data entry. As they prepared to open a second location, they needed a more efficient system to handle growing demand without sacrificing the personalized customer experience they were known for.

the Process
I audited their entire order process, from customer check-in to final delivery. The goal: reduce manual tasks, improve accuracy, and enhance the customer experience. I built an automated system that included QR-based self-registration for pieces, email automations for order tracking, and a simplified backend that required minimal staff intervention.

the Solution  
The new system transformed the in-store experience. Customers now scan a QR code to register their pieces, eliminating the need for manual input. Automated emails keep them informed every step of the way. With this setup, Artefacto scaled from handling 300 to over 1,000 monthly customers, reduced checkout time, and created a smoother, more professional experience—both for staff and guests.