the Challenge
‍OUM Wellness is a holistic center with three internal brands offering services across wellness, retail, and experiences. With a broad offering and evolving identity, they needed a unified digital presence that could communicate their values, organize their offerings, and keep their growing community engaged.

the Process
I developed a full-spectrum content strategy that brought clarity and cohesion to OUM’s multi-brand universe. From curating tone and visuals to setting up systems for newsletters, web updates, and brand messaging, I focused on making each digital touchpoint feel aligned and intentional. I also integrated music curation to elevate the sensorial experience across platforms.

the Solution  
I currently lead the content strategy and execution for all three OUM brands, overseeing social media, newsletters, web development and maintenance, and curated audio experiences. Through consistent storytelling and intentional design, we’ve built a calm yet vibrant digital space that reflects OUM’s core mission: to inspire wellness in every form.